KT&G Corp. is the largest company in South Korea, producing tobacco. It is also famous with such a cigarettes brand as “Esse”. Cigarettes “Cloud 9” with the reduced content of tar and nicotine (tar – 5 mg, 0.5 mg) have mild pleasant taste.

The design of the pack is a bit unusual for the segment of slim cigarettes, instead of generally accepted glamour style; it has a design in high-tech style with a minimum of printed graphic elements. A large number 9 made in the print  form , taking a half of a pack, mostly stands out against a background of the pack. There is also a blue frame, where the name of the brand, filter type (charcoal) and advertising slogan “absolute temptation” is written.

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